Vision & mission
What we aim for
As written in the shop's Company Profile, while management confirms that this is the version for the website.
Vision
To be Thailand's No. 1 souvenir shop: a destination that travellers from around the world make a point of visiting, to experience genuine Thai value and identity.
Mission
Offer a memorable “Thai souvenir” experience, with products and services that reflect Thai charm.
Develop a team with a true service mind: smiling and sincere, the genuine Thai way.
Do business with heart, honesty and transparency, growing together with our partners, our employees and our customers, so that every side succeeds sustainably.
Open stores in key tourist destinations, so that every visit to Thailand has a “favourite Thai souvenir shop” waiting.
Source: the shop's Company Profile, page 3 · English translation of the Thai text
Slogans
Brand slogans
The Company Profile and the Facebook page use different slogans. The shop has yet to choose the main one, and a slogan is not the official vision.
SAVE & SMILE
Great value in every piece, a smile every time, at Chang Siam 100 Baht
Source: the shop's Company Profile, page 8 · English translation of the Thai text
Take Thailand Home Today
Source: the 100 Baht Shop Thailand Facebook page (opens in a new tab)
Next steps
Still to confirm
The Company Profile has no corporate values yet, and the vision, mission and slogans above need management's confirmation before publishing.
Information needed from the client
- Confirm that the vision and mission in the Company Profile (page 3) can be used on the website, or send the latest version approved by management
- Corporate values approved by management (full words if the values form an acronym)
- Choose the main slogan: SAVE & SMILE (Company Profile, page 8) or Take Thailand Home Today (Facebook page)